Shades by Niko: Viral Sweets Taking the Sweet Industry by Storm!

Shades by Niko is more than just a social media trend—it’s a sugar-coated sensation that’s stormed TikTok, captivated Gen Z, and landed squarely on the must-stock list for shopkeepers with their ear to the ground. Created by none other than YouTuber-turned-mayoral-candidate Niko Omilana, these sweets are as bold as their creator and just as impossible to ignore.

What started as a joke about taking confectionery “more seriously” has turned into a genuine market disruptor. Each bag is packed with colourful, vegan and Halal-certified sweets that actually taste as good as they look—which, if you’ve tried half the TikTok bait out there, is saying something.

The Range: Three Flavours, All Fire

• The Originals: A sweetshop throwback reimagined—soft, foam-like sugar pieces with a gentle fruit flavour and that satisfying chew. The kind of texture that keeps you reaching for just one more… five times in a row.
• Straight Up Strawberry: Juicy, bold and shamelessly nostalgic. Think pick 'n mix meets strawberry bootlaces, only cooler and vegan.
• Tropical Blast: Mango, pineapple and citrus in a whirlwind of flavour. Vibrant, summery, and tailor-made for shoppers chasing feel-good treats with a punch.

Why Shades by Niko Sells Fast

• Vegan and Halal certified—meeting the sweet needs of modern diets
• Eye-popping packaging that jumps off the shelf and onto social feeds
• Limited availability = high demand (you won’t find these in every shop)
• Perfect for till points, snack aisles, and online pick n mix orders

Stock the Sweets They’re All Talking About

Retailers know that timing is everything—and Shades by Niko is peaking right now. Whether you run a corner shop, a trendy sweet shop, an eCommerce pick ’n mix site, or a filling station with snacks by the till, these sweets offer the triple-threat: low cost, fast turnover, and loyal returning customers.

As the UK’s #1 rated supplier of bulk sweets, Monmore Confectionery brings you access to the full Shades range at proper wholesale prices. Fast delivery, fresh stock, and no faffing around.

More Than Just Sweets

This is Niko’s brand—and it shows. These sweets carry street cred, influencer pull, and that rare combination of fun branding with genuinely good flavour. And when you stock something with momentum behind it, you don’t just sell a product—you sell out.

Shades by Niko is loud, fast-selling, and full of flavour—just the way today’s sweet market likes it.