The Haribo Heroes: Bulk Sweets That Built an Empire

There are sweets. There are good sweets. And then there’s Haribo—the undisputed heavyweight champion of the confectionery world. These are the Haribo Heroes: the bulk bags that sell out before the boxes cool down, the gummy gods that built half the UK’s pick n mix displays, and the 3kg sweet legends your customers expect—demand, even—to find in your shop.

Now, after weeks of stock moving faster than cola bottles in a school tuck shop, we’re fully restocked at Monmore Confectionery. And yes, the offers are as sweet as the products. This is your signal to stock up—and clean up. Because when it comes to sweets that sell, nothing performs like Haribo.

Why Haribo Still Rules the Gummy Kingdom

Haribo was founded in 1920 by Hans Riegel in Bonn, Germany. In fact, the name itself is a portmanteau: HA(ns) RI(egel) BO(nn). Not just a brand—an origin story. It gave us the Gold Bear in 1922, changed the landscape of soft sweets entirely, and turned the humble gelatin-based gummy into a billion-pound category. In short: this isn’t just candy. This is cultural confectionery.

Today, stocking Haribo isn’t an option. It’s a commercial necessity. Your customers know it. Their kids know it. Even your competitors know it. And with our 3kg bulk bags back in, now’s the time to load up on the very sweets that keep tills singing and pick n mix tubs full of joy.

The Sweet Superstars Worthy of Your Shelves

Forget “fast-moving” — these are warp-speed lines, shifting across high streets, corner shops, TikTok snack hauls, and party tables alike. But what makes them sell? Let’s talk texture, flavour, and sheer emotional power.

Fried Eggs – The Soft Powerhouse

Ridiculous and brilliant in equal measure, Haribo Fried Eggs defy explanation. Fruit-flavoured foam gummies shaped like sunny-side-ups? Why not. They’re squishy, sweet, and visually bizarre in the best way. Customers don’t just buy them—they marvel at them. They share them. They come back for more.

Giant Cola Bottles – Big Bottle Energy

The cola bottle is iconic, but make it bigger and you’ve got something greater. Giant Cola Bottles offer a satisfying chew and a nostalgic tang that bridges generations. Perfect for pick n mix trays, display bags, or scooping straight from the bulk bin. No filler here—just pure fizzy-flavoured clout.

Heart Throbs – The Sweetheart of the Range

If you think sweets can’t be emotional, you haven’t stocked Heart Throbs. With a creamy foam back and a fruity gummy top, these charming little hearts are loved by everyone from wedding favour planners to hopeless romantics with a sugar addiction. They don’t just sell—they mean something.

Yellow Bellies – The Drama Queens

Long, stretchy snake-shaped sweets that take up serious real estate in any pick n mix. Bright, bold, and attention-grabbing, Yellow Bellies are a textural joyride. They twist, they stretch, and they sell by the handful.

Jelly Babies & Mini Jelly Babies – The Old Faithful

Traditionalists rejoice. Haribo’s take on this British favourite combines vibrant colours with classic dusted jelly texture. Whether full-sized or mini, these are sweets with staying power. They speak of childhood, corner shops, and fairground bags. Sell them loose or bag them up—they always go.

Pontefract Cakes – The Heritage Hit

Fun fact: Pontefract, Yorkshire, is the birthplace of liquorice in the UK. These chewy discs are steeped in history and bursting with real liquorice flavour. They’re not for everyone—but for those who love them, they’re essential. Stock them, and watch loyalists light up.

Need Fizzy? Fruity? Classic? We've Got It All.

From Happy Cola and Happy Cherries to Friendship Rings, Giant Strawberries and Rhubarb & Custard, our full 3kg Haribo range covers every classic. Plus vegetarian options like Jelly Beans and cute foam-backed favourites like Terrific Turtles.

And if portioned packs are more your thing, don't miss the high-performing Starmix, Tangfastics and Supermix packs—ready to fly from your shelves with PMPs already printed.

Stocking Haribo Is Not a Gamble. It’s a Guarantee.

There’s a reason Haribo’s logo reads “Kids and grown-ups love it so.” It’s not marketing fluff. It’s the lived experience of millions who’ve grown up on these sweets and are now buying them for their own families. When you stock Haribo in bulk, you’re not guessing what might sell. You’re ordering what you know will.

So whether you're building a pick n mix empire, refreshing your snack aisle, or supplying a market stall where speed equals success, the Haribo Heroes are your foundation.

Explore the full range of Haribo sweets here and load up while stock’s back—and flying out just as fast.