Lion
Lion Sweets – Chewy, Unapologetic, and Utterly British
Lion Sweets are the hard-boiled sergeant majors of the sweet world — no nonsense, full flavour, and proud of every chewy second.
There’s nothing dainty about Lion Sweets. These are sweets with structure, the kind that demand a decent set of molars and a bit of commitment. The Lion Midget Gems 2kg bag remains a cult favourite — a glorious collection of firm little flavour bombs, each one shouting louder than the last. If you want the kind of chew that gives your jaw a workout, the Lion Liquorice Gums are basically a fitness regime in a paper bag.
The line-up is a love letter to sweetshop nostalgia. Lion Fruit Salad brings a tropical punch that feels like a sticky-fingered summer. Lion Wine Gums still carry that oddly reassuring hint of formality — the sweet equivalent of a corduroy blazer. And then there’s Lion Poor Bens, a resolute blend of liquorice and aniseed that manages to be both austere and delicious, like an old-school headmaster handing out sweets at break.
For the football crowd (and their snack-loving supporters), Lion Football Gums and the almighty Football Mix 2kg tub deliver a sweet that kicks back. And if you’re after something small but mighty, Lion Mini Gems punch well above their weight — ideal for pick n mix counters, glove compartments, or low-stakes bribery.
In an age of soft centres and artificial smiles, Lion Sweets keep it honest: bold in flavour, defiantly chewy, and charmingly unpolished. Not trendy. Not delicate. Just the real thing — with attitude.
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