Shoebury Plain Cinder Toffee is nothing short of a masterclass in restraint: golden, honeycombed perfection that doesn’t need a gimmick or a gooey centre. Crack it between your teeth and it fizzes gently to nothing – just like it did when you were nine, peering over the sweet counter with sticky fingers and too many choices.

And for those who think toffee is best when it wears a suit of chocolate – well, Shoebury’s got you covered there too. Their Chocolate Cinder Toffee 3kg (when in stock – and trust us, it never stays long) coats that same brittle crunch with a thick layer of cocoa-rich indulgence. It’s nostalgic, yes, but also annoyingly moreish. One cube turns into five. Don’t say we didn’t warn you.

Whether you’re a bulk buyer with customers who know the difference between novelty and tradition, or you’re a cinder toffee purist stocking up for your own sweet tin (no judgement), Shoebury’s range hits all the right notes.

This is British confectionery in its purest form – hand-snappable, teeth-sticking, utterly glorious. A sweets collection made not to show off, but to satisfy.