Squashies
Squashies – The Soft Revolution of British Sweets
Squashies are what happens when a national treasure gets a foam-filled facelift—and the result is utterly irresistible.
Born from the brilliant minds at Swizzels, the Squashies range has taken your childhood favourites—like the iconic Drumstick lollies—and lovingly squashed them into pillow-soft, chewy wonders. If that sounds like confectionery heresy, wait until you try them.
The Drumstick Bubblegum Squashies are dangerously good—blue, pink, and unapologetically sweet with a fruity fizz that keeps you reaching for another handful. Not far behind are the Sour Cherry & Apple versions, where tang meets tenderness in a mouthful that’s pure party. Ideal for kids' party sweets, these bags rarely stay full for long.
Then there's the utterly classic Strawberry & Cream Squashies—a soft echo of summer desserts past—and the bold Rhubarb & Custard edition, which brings an old-fashioned British flavour into the modern foam format. Each one is packed in 120g grab bags, perfect for stashing in a glove box, desk drawer, or handbag that’s clearly seen sweeter days.
Squashies are more than a sweet—they’re a cultural moment. They're as at home in a bulk sweets aisle as they are in a retro gift box. And while the originals still hold their ground in our 1kg sweets collection, Squashies are the fun younger cousin that everyone actually wants to sit next to at dinner.
Stock up now and watch them vanish. Or squirrel them away like a squirrel who knows they’ve found the good stuff. Either way, Squashies make the case that soft and squishy is, in fact, the future of old-fashioned sweets.
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