Top Impulse Buys: This Months Fastest Movers

 

There are products customers come in for… and then there are impulse buys. The ones that catch the eye, land in the basket, and hit the till before anyone's had a chance to justify them. If you run a sweet shop, newsagent, garage forecourt or convenience store, you already know—it's these items that quietly boost your profits day after day.

But not all impulse stock is created equal. Below, we showcase the top-performing, high-conversion snacks and sweets that sell themselves—thanks to bold branding, killer flavours, and smart formats designed to tempt. In short: they earn their spot at the front of the shop.

Biscella Chocolate Filled Mini Biscuit

If the word ‘biscuit’ brings to mind something beige and boring, think again. Biscella’s Chocolate Filled Minis are a revelation—crispy, golden exterior, with a rich chocolate centre that’s far more indulgent than you'd expect from an on-the-go snack. They’re Halal certified, individually bagged in a smart 125g format, and they ooze quality. Customers pick these up because they look good—but they come back because they taste better than the big-name rivals. An impulse essential for shelves, chillers or counter displays.

Biscella Strawberry Filled Mini Biscuit

The latest addition to the Biscella range is already proving hard to keep in stock. The Strawberry Filled Minis combine the same crisp shell with a smooth, sweet filling—and that fruity profile makes them ideal for travel snacks, lunchboxes, and fuel stop impulse grabs. With strong repeat purchases and eye-catching shelf appeal, they’re proving particularly popular with younger buyers and families. If you’re not already stocking them, you’re leaving money on the counter.

Cadbury Double Decker Duo

We all know the name—and the craving it triggers. A consistent performer, the Double Decker Duo brings together crispy cereal, soft nougat and silky Cadbury milk chocolate in one legendary format. The Duo bar adds sharing appeal (or, more likely, “one for now, one for five minutes later”), and at 74.6g it’s a great size for hungry travellers and chocoholics alike. This is the kind of bar that doesn’t just sit near the till—it demands to be grabbed.

Crunchy Clouds Strawberry & Cream

If you're after something newer, bolder, and a bit unexpected, then Crunchy Clouds are your next top-seller. These freeze-dried strawberry and cream bites bring classic British flavour in a completely different texture: crisp, light, and explosively moreish. They’re bang on trend—especially with health-conscious customers, TikTok sweet box creators, and adventurous snackers. At 10x50g, they’re a format that works anywhere from artisan delis to motorway service stations.

Haribo Halal Tropi Fruitti

When Haribo does something new, people pay attention. Their Halal-certified Tropi Fruitti brings a colourful mix of fruit gummies with a tropical twist—and all with the quality and branding you’d expect from one of the biggest sweet manufacturers on the planet. These 80g packs are ideal for front-of-shop placement, and they speak directly to customers looking for dietary-friendly impulse buys that don’t compromise on taste. Haribo’s pre-pack range continues to be a top driver of sales in multicultural neighbourhoods and mainstream retailers alike.

Make Every Shelf Work Harder

In retail, prime placement is a battleground—and these products are your secret weapons. From premium biscuits to free-from sweets and indulgent chocolate classics, each of these impulse buys offers fast turns, strong branding, and high repeat potential. They’re not just products—they’re conversation stoppers, trolley fillers, and till queue temptations.

Whether you're running a high-footfall newsagent, a sweet shop, a rural convenience store or a busy filling station, you don’t need gimmicks—you need stock that sells. And these impulse heroes practically sell themselves.