Veganuary doesn’t arrive with a trumpet fanfare. It creeps in quietly, usually with a customer peering at the back of a packet and asking, “Is this vegan?” What’s changed is how often that question now gets asked — and how profitable the answer can be.

Vegan sweets are no longer a niche for the worthy and the woolly. They’re colourful, confident, indulgent, and — crucially — bought by people who aren’t vegan at all. They’re bought because they look brilliant, taste better, and feel modern. That’s why the Vegan Sweets range at Monmore Confectionery isn’t tucked away like a polite afterthought. It’s front and centre, because that’s where the demand now lives.

And if Veganuary is the invitation, Candycrave is the headline act.

Premium Vegan Sweets That Don’t Look Like a Compromise

The new Candycrave pouches are what happens when someone finally stops treating vegan sweets like they need to apologise for themselves. These are bold, playful, unapologetically fun bags of flavour — the sort of sweets people buy with their eyes first and their conscience second.

Each pouch is resealable, travel-friendly, glove-box-sized, and engineered for fast decisions at the counter. They’re just as at home in a school bag as they are in a birthday party bowl, which is why they quietly double as an easy win for kids’ birthday sweets too, minimal effort, zero hassle.

Candycrave Baby Dolphin Pouch

Soft, fruity and gently chewy dolphin-shaped sweets. Bright, friendly and almost impossible to ignore once spotted.

Candycrave Blue Mix Pouch

A bold mix of blue-toned fruity sweets designed to stop traffic and quietly boost basket value.

Candycrave Blue Skulls Pouch

Chewy, bold and slightly mischievous. Eye-catching without being intimidating.

Candycrave Bubblegum Bottles Pouch

Pure bubblegum nostalgia in bottle form. Logic off, repeat purchases on.

Candycrave Building Blocks Pouch

Bright, playful shapes that lift moods instantly. Cheerful by design.

Candycrave Cherry Cola Bottles Pouch

That familiar fizzy cherry cola tang that refuses to go out of fashion.

Candycrave Dino Sours Pouch

Tangy, chewy dinosaur shapes that vanish from shelves faster than expected.

Candycrave Fizzy Mix Pouch

A punchy fizzy profile that naturally leads customers deeper into the range.

Candycrave Funky Fish Pouch

Fruity, fizzy and joyfully odd. Bought for novelty, reordered for taste.

Candycrave Jelly Mix Pouch

A dependable mixed bag of familiar flavours that works across all ages.

Candycrave Meerkats Pouch

Playful shapes with gentle chew and family-friendly appeal.

Candycrave Pineapple Slices Pouch

Juicy, tangy and sharp enough to cut through winter sweetness.

Candycrave Pink Skulls Pouch

Strawberry and cream flavours with bold pink confidence and crossover appeal.

Candycrave Tongue Painter Brushes Pouch

Colour-changing fun with bold fruit flavour and inclusive appeal.

Why Vegan Sweets Work — Even When No One’s Trying to Be Good

The truth is, most customers aren’t buying vegan sweets to make a statement. They’re buying them because the packaging is confident, the flavours are generous, and the product feels current. The vegan label simply removes barriers — it doesn’t create them.

That’s why the full Candycrave range performs so consistently. It sells indulgence first and inclusivity second. Which, in retail terms, is exactly the right order.

If you want to explore the full range, you can view the complete Candycrave Sweet Pouch collection and see how easily it fits into a modern confectionery display.

Veganuary Is the Moment — But the Demand Lasts All Year

Veganuary might open the door, but these sweets don’t walk back out in February. They earn their place, pouch by pouch, week by week. Stock them well, give them space to be noticed, and let the packaging do the talking.

Because when vegan sweets stop feeling like a compromise, they stop being seasonal — and start becoming staples.