There’s a particular kind of genius in chocolate. Not just in how it melts, or the snap of a well-tempered slab, but in its cultural power — how it reassures, uplifts, and persuades. Cadbury understands this. More than any other brand, it has embedded itself in the national psyche. Purple isn’t a colour in retail. It’s a signal: this will sell.

For shop owners, that’s not poetry — it’s profit. These £1.95 PMP Cadbury bars aren’t just good value. They’re transactional gravity. A category where guesswork goes out the window. What you’re about to read isn’t just a list of flavours. It’s an argument for why chocolate, sold well, can be one of the most consistent, margin-friendly, low-risk categories in your store.

Bournville Classic - 18 x 100g - £22.99 ex VAT

Dark chocolate. That’s the summary. But Bournville isn’t some bitter, beard-stroking hipster bar. This is dark done the Cadbury way, smooth, unfussy, elegant. It doesn’t shout. It whispers with authority. A bar for those who’ve graduated from milk but still want pleasure, not punishment. And for retailers, it’s the quiet overachiever. The one that leaves shelf space cleaner than it found it.

Dairy Milk Biscoff - 21 x 95g - £28.99 ex VAT

This is where it gets interesting. Lotus Biscoff didn’t become a cult flavour by accident. It’s nostalgia with spice. Pair that with Cadbury’s creamy milk chocolate and you’ve got a product that ticks every box. Familiar, novel, indulgent, and permission-giving. It’s a guilt-free excuse wrapped in purple and gold. See also bulk buy chocolate if you want to scale success.

Dairy Milk Oreo - 17 x 120g - £22.49 ex VAT

Cookies and chocolate. Together. From two of the most recognisable brands in global snacking. This isn’t innovation, it’s inevitability. The customer doesn’t need to weigh the options. Their subconscious has already picked it up. That’s why this one flies. All you have to do is keep it visible.

Cadbury Caramel - 16 x 120g - £19.49 ex VAT

Like drinking hot chocolate in bar form. This is the sweet sigh of comfort, soft caramel cradled in milk chocolate. One of the strongest performers across convenience formats. It speaks to buyers who don’t want to think. They just want something nice.

Cadbury Dairy Milk - 22 x 95g - £26.40 ex VAT

If you don’t stock this, customers will assume you’ve lost your mind. This is the chocolate bar. Smooth, creamy, and culturally cemented as the benchmark. The kind of product where price resistance barely exists.

Cadbury Hazelnut - 22 x 95g - £27.49 ex VAT

The grown-up option in the Dairy Milk family. Nutty, rich, but still easy to demolish in one sitting. It feels like a treat without feeling excessive. The kind of bar that quietly disappears from shelves.

Why Cadbury’s PMP Bars Win — Consistently

Here’s the truth: customers aren’t just buying chocolate. They’re buying relief. Escape. Familiarity. Something they don’t have to explain or justify. These £1.95 PMP bars do all that before they’re even opened. They hit the exact emotional and economic sweet spot that turns browsers into buyers — instantly.

And for you? The price point isn’t a squeeze. It’s a sweet spot — big enough for margin, low enough for movement. Cadbury does the heavy lifting. You just keep it on show. These aren’t slow stock. They’re momentum.

Cadbury Is Not a Luxury — It’s a Language

So what do you want on your shelf? Something that needs signage and shouting? Or a range that moves because it’s recognised, respected, and already in people’s heads? If you want confidence in your confectionery, this is it. Purple-wrapped, gold-stamped, and shelf-ready.

Stock the full Cadbury range today. The question isn’t if it will sell. It’s how soon you’ll need to reorder.