Cadbury Dairy Milk 22 x 95g £1.95 PMP

If chocolate bars had a headline act, this would be the one people came to see. Dairy Milk launched in 1905 and, by 1914, it was already Cadbury’s best seller. That is not a trend. That is a habit, handed down. For a business owner, it is the rare product that sells itself twice: once because customers spot it instantly, and again because they come back for it without needing a reminder.

Give it a strong position and it repays you in fast decisions. Price-marked packs help too, because the fewer questions a customer has to answer, the quicker they buy and the quicker the next person steps up.

• Case size and pricing are simple: 22 bars, 95g, £1.95 price marked pack.
• Best placed where decisions are made quickly: counterline, front-of-store, end caps, online bestsellers.
• Ideal for multi-buy deals and mixed bundles because it is the bar customers trust first.

Give the purple the premium spot and let it earn its keep

BUY CADBURY DAIRY MILK

Cadbury Fruit and Nut 22 x 95g £1.95 PMP

This is the clever upsell without the awkward sales pitch. Smooth milk chocolate, then juicy dried grapes and crunchy almonds, so it feels more substantial than a plain bar. Customers buy it when they want a treat that seems a touch more considered, which is useful when you want to lift basket value without lifting prices.

• 22 bars, 95g, £1.95 price marked pack for quick selling.
• Great for bundles and online listings because the ingredients make the value feel obvious.
• A strong choice for shoppers who want something with texture and bite.

Add a little crunch to your margins, not your workload

BUY CADBURY FRUIT & NUT

Cadbury Hazelnut 22 x 95g £1.95 PMP

Hazelnut is the quiet overachiever. It tastes familiar, but the chopped nut pieces add a satisfying crunch that makes it memorable, and memorable is what drives repeat purchases. This is range depth that still rotates quickly: different enough to feel special, close enough to the classic that customers do not hesitate.

• 22 bars, 95g, £1.95 price marked pack.
• Works well in mixed cases and pick-and-mix style selections as the nutty option.
• Strong for social selling because texture is easy to demonstrate and easy to describe.

Give shoppers a reason to add one more bar, with one simple crunch

BUY CADBURY DAIRY MILK HAZELNUT

Cadbury Dairy Milk Oreo 17 x 120g £1.95 PMP

This is what you stock when you want customers to understand the idea instantly. Milk chocolate with an Oreo flavoured filling is a fast yes, especially in the two places where people decide in seconds: at the till and mid-scroll. It also plays brilliantly on camera, because you can sell it in a single sentence and the audience already knows what they are meant to feel.

• 17 bars, 120g, £1.95 price marked pack.
• Excellent for online stores and short-form video because the flavour story is immediate.
• A reliable choice for customers who want a twist without taking a risk.

Make it easy to say yes, even faster to click add to basket

BUY DAIRY MILK OREO

Cadbury Caramel 16 x 120g £1.95 PMP

Caramel is comfort with a bit of theatre. Smooth milk chocolate on the outside, soft caramel in the middle, and the kind of bar that makes a customer feel they have rewarded themselves for getting through the day. It is a dependable impulse line because the promise is obvious and the payoff is immediate.

• 16 bars, 120g, £1.95 price marked pack.
• Strong at the counter and strong in bundles built around treat night.
• A clear step-up from a plain bar without stepping outside familiar territory.

Put a little caramel in the middle of your sales week

BUY CADBURY DAIRY MILK CARAMEL

Cadbury Dairy Milk Biscoff 21 x 95g £1.95 PMP

This is the modern crowd-pleaser that still feels safe. Dairy Milk filled with Lotus Biscoff has a flavour customers can picture before they buy, which is exactly what you want online. It adds a sense of newness to your range, but the brand trust keeps it moving like a staple.

• 21 bars, 95g, £1.95 price marked pack.
• Excellent for bundles and social content because the flavour name does half the explaining.
• A smart way to refresh the shelf without gambling on unknown lines.

Keep your range current, and your reorders calm

BUY CADBURY DAIRY MILK BISCOFF

Cadburys Daim 18 x 120g £1.95 PMP

Daim is for when you want your chocolate to make an entrance. Milk chocolate with crunchy almond caramel pieces delivers a loud, satisfying bite, and loud is useful in retail because it sticks in the mind. Stock it and you are not just offering variety, you are offering something customers will remember and describe.

• 18 bars, 120g, £1.95 price marked pack.
• Great for mixed displays and multi-buy offers where a crunchy option stands out.
• Strong for repeat sales because texture creates a clear, memorable identity.

Let the crunch do the talking and the till do the clapping

BUY CADBURY DAIRY MILK DAIM BAR

Bournville Classic 18 x 100g £1.95 PMP

A range looks more credible when it includes a proper dark bar. Bournville has been around since 1908 and it still does its job beautifully: a confident, grown-up bite that catches the customers who are not browsing for fun, but buying with intent. Those customers tend to be loyal, and they notice when you take their taste seriously.

• 18 bars, 100g, £1.95 price marked pack.
• Balances a milk chocolate heavy shelf and broadens appeal instantly.
• Ideal for mixed bundles that need a clear dark option to feel complete.

Give your range a darker backbone and win the customers who return on purpose

BUY CADBURY BOURNVILLE DARK CHOCOLATE