Bazooka’s Boomers: Retro Favourites, Modern Margins
Posted on: 09/02/2026
Very few sweet brands can honestly say they owe their name to a rocket launcher, built an empire on a one-penny chew, and then went on to colonise playgrounds worldwide. Bazooka can. Launched in 1947 in Brooklyn as a bubble gum in red, white and blue wrappers, complete with comic-strip sidekick Bazooka Joe, it has spent more than seven decades hardwiring itself into childhood memory. That is not a “maybe this will land” proposition. That is brand equity you can bank.
Today, that heritage sits behind a loud, modern range of Bazooka sweets designed for one job: to be noticed and bought, again and again. Sour gels, push pops, ring-shaped lollies, rattle-in-the-bag sour pieces – this is confectionery built for impulse, built for display, and built for both in-store and online selling. Your task is pleasantly simple: give it a bit of shelf, gridwall or web real estate, and let the brand do what it’s been doing since the 1940s.
Juicy Drop: Edible Chaos, Perfect for Impulse
Bazooka Juicy Drop Gummy Dipperz Tub
On paper: chewy gummies with a sour dipping sauce. In real life: a tiny, self-contained spectacle. Kids mix, dunk and over-dose the dip, then tell their friends about it. Supplied as 8 × 96 g tubs, Gummy Dipperz are tailor-made for TikTok shops, sweet gift boxes and front-of-house impulse bays where “what on earth is that?” is exactly the reaction you want.
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Bazooka Juicy Drop & Sour Gel
A lollipop with its own sour gel sidekick: squeeze, coat, repeat, argue about whose turn it is. Sold as 12 × 57 g, this is an impulse classic – brilliant at the till, powerful in “build your own box” bundles, and perfect for short-form video demos if you’re selling online. One product, two textures, endless excuses to upsell.
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Bazooka Juicy Drop Chews Bags
Soft, fruity chews that don’t pretend to be subtle. Packed as 16 × 67 g bags, these are grab-and-go gold for corner shops, snack walls and sweet sellers who want bags that children can spot – and name – instantly. Easy to price, easy to ship, and effortlessly “one more for the road” basket builders.
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Bazooka Juicy Drop Xtreme Bag
For the children who think ordinary sour sweets are for amateurs. Juicy Drop Xtreme delivers a louder, sharper hit in a 12 × 57 g format that’s ideal for “challenge” content, dare-based upsells and any retailer trading happily on the phrase “bet you can’t handle two in a row”. Strong flavour, strong story, strong sales.
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Price-Marked Power: Splashz & Sour Chewz
Price-marked packs are where psychology meets profit. Parents see a printed price, relax, and stop doing supermarket arithmetic in the aisle. You get volume and trust, they get certainty, children get bright bags. Nobody loses.
Bazooka Sour Chewz Share Bag £1.15 PMP
Sour fruit chews with gel centres in a 120 g share bag, clearly marked at £1.15. 12 bags per case. This is workhorse stock for c-stores, discounters and market stalls – bright, generous, and easy to build multi-buy offers around without needing a calculator and a lie down.
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Bazooka Splashz Tropical £1 PMP
Tropical Splashz bring sunshine in chewy, gel-filled form. 12 × 120 g at a clean £1 PMP. Ideal for summer promotions, seaside locations, holiday parks and online “vacation in a box” sweet bundles. One glance at the front of pack and customers know exactly what they’re in for.
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Bazooka Splashz Berry £1 PMP
Berry Splashz – same concept, deeper, richer flavour profile. 12 × 120 g, £1 PMP. Brilliant for after-school trade, local delivery boxes and “any three for…” deals where the combination of brand, colour and a round pound does half the selling for you.
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Bazooka Splashz Fruity £1 PMP
Mixed fruit Splashz in the same £1 PMP, 12 × 120 g per case. The safe bet that still looks exciting: if you’re stocking a compact Bazooka bay, this is one of the first bags you give space to. Appeals to everyone, offends no one, and moves steadily in-store and online.
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Assorted Mayhem: Mix Upz & Rattlerz
Bazooka Mix Upz Bags
Think of this as a sampler platter of Bazooka energy in one bag: different textures, shapes and flavours, 12 × 120 g per case. For TikTok sellers, mystery boxes and “starter” Bazooka bundles, Mix Upz save you doing the curating. The variety is built-in, the brand does the talking.
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Bazooka Rattlerz Sour Bags
Sour sweets that rattle in the bag – because of course they do. 12 × 120 g per case. This is the line that gets picked up, shaken, laughed at and then quietly added to the order. Perfect for parties, content creation and any retailer who understands that sound can sell just as effectively as colour.
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Wear It, Wave It, Then Eat It
Bazooka Ring Pops
The original edible jewellery. 24 × 10 g ring-shaped pops per case. These are social-media naturals: children wear them, pose with them and only eventually get round to eating them. A gift box hero, wedding-favour favourite and an easy win for anyone running sweet carts or party businesses.
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Bazooka Big Baby Sour
Chewy, eye-wateringly tangy, and packaged in a way that absolutely refuses to be ignored. 12 × 32 g units per case. This is a natural for challenge boxes, “try it on camera” offers and anywhere you want a single product to act as a conversation starter.
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Bazooka Push Pops
The classic push-up sweet, 20 × 15 g per case. Fruit flavour, strong nostalgia, enormous pester power. Put them by a till, in a cinema kiosk, on a market stall or in an online “retro sweets” collection and watch every adult over 30 get a look in their eye that says, “I remember those”. That is how you convert sentiment into sales.
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Chew Bars: Pocket-Money Workhorses
Bazooka Sour Cherry Chew Bar
Slimline sour cherry chew bars in a 60 × 14 g case. These aren’t just sweets; they’re a pricing strategy. Ideal for tuck shops, newsagents, school-route stores and any retailer who needs a reliable, low-ticket item that still pulls its weight in volume.
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Bazooka Sour Apple Chew Bar
The sour apple counterpart, also 60 × 14 g. Pair with cherry and you’ve instantly built a mini-range with choice, without clutter. Easy to drop into pick ’n mix parcels, subscription boxes and “under £1” fixtures that encourage customers to add two or three without thinking too hard about it.
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Why Bazooka Earns Its Shelf Space
Bazooka has been in children’s mouths, pockets and schoolbags since the late 1940s. It has gone from penny gum with comic strips to a full portfolio of Bazooka sweets that are loud, playful and perfectly tuned to modern impulse buying – offline and online.
For a sweet seller, that gives you three big advantages:
- Recognition – parents and kids know the name, trust the brand, and feel good picking it up.
- Display impact – bold packs, unusual formats and interactive elements that work as their own marketing.
- Flexibility – SKUs for tills, shelves, party boxes, TikTok lives, hampers and subscription packs, all from one coherent range.
You’re not betting on an experimental sour sweet from a brand nobody’s heard of. You’re stocking products built on decades of confectionery history, updated for a world where a sweet that looks good on camera can sell out in a weekend. Give Bazooka a proper run in your range, in-store and online, and let a very well-practised brand get on with doing what it does best: causing a fuss and making the till sing.