Some brands flirt with nostalgia. Haribo is nostalgia. The smell of a fresh bag cracked open on a school trip. The soft thud of a Goldbear hitting your tongue. The shriek of a child discovering a cola bottle for the first time. But Haribo’s story — rich with invention, evolution, and cultural influence — is more than childhood memories. It’s the story of a confectionery titan, one whose Haribo Bulk Sweets have become essential stock for every sweet shop, pick n mix counter, and hamper packer worth their sugar.

1920: Humble Beginnings in a Copper Pot

The year was 1920. Germany, like much of Europe, was licking its wounds after World War I. But in a small kitchen in Bonn, a trained confectioner named Hans Riegel was melting sugar, boiling it down in a copper pot, and stirring up the beginnings of something extraordinary. He founded Haribo — a name born from his own: Hans Riegel, Bonn.

His first employee? His wife. His first delivery vehicle? A bicycle. His first breakout product? The Dancing Bear — a precursor to today’s beloved Goldbear.

From Bears to Brands: Haribo Finds Its Sweet Spot

The real breakthrough came in 1922 with the creation of the gummy bear, or Gummibärchen. A small, fruit-flavoured chewy sweet that was unlike anything else on the market. Children adored it. Adults nicked them. A national obsession was born.

Over the decades, Haribo innovated relentlessly. The post-war boom brought bigger factories, better machinery, and bolder flavours. The Goldbear evolved into an icon. And Haribo’s footprint grew beyond Germany, across Europe, and eventually into global stardom.

Haribo Balla Bites

A colourful, bite-sized riot of texture with a chewy centre and a crisp sugar shell. These are sweets that practically sell themselves at the till point, ideal for pick n mix setups and impulse purchases alike.

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Haribo Dummies

A tub of joy that every child instinctively knows how to wear before they eat. A visual treat and flavour bomb, they're perfect for event catering, sweet cones, sweet bags, sweet jars, or eye-catching shop displays.

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Haribo Mini Bags

Pre-packed perfection. These portion-controlled favourites are essential for sweet hampers, wedding favours, corporate gifts — anywhere you want a guaranteed smile without the sticky fingers.

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Zing, Pop, Wow: The Flavours That Keep Haribo Fresh

Innovation never left the building. Today’s range is as wild as it is wide. Consider the Haribo Soda Twist — fizzy, fruity, and packing just the right amount of zing to make your taste buds sit up straight. This is flavour-forward snacking, engineered for teenagers and TikTok trends.

Then we’ve got Haribo Cherries. Soft, juicy, and disarmingly authentic in taste — they’re practically a staple in bulk pick n mix selections, offering both visual appeal and classic flavour that everyone knows and trusts.

And you can’t discuss modern Haribo without paying homage to Tangfastics. That face-contorting sour rush? It’s addictive. It’s nostalgic. And it moves fast — whether it’s on shop shelves, in subscription boxes, or stuffed into a cone by someone who knows what kids actually want.

The Haribo Core: Always Reliable, Always Popular

Some sweets fizzle out. Haribo’s mainstays remain evergreen. Supermix — that gloriously chaotic blend of foamy, fruity, and gummy favourites. Starmix — the one-size-fits-all classic that unites gummy bears, rings, eggs, and cola bottles in harmonious, multi-textured splendour.

Both are timeless. Both fly off shelves. Both have earned their place as bulk sweet essentials — whether you’re a high street sweet shop or a parent prepping for a birthday bash with industrial efficiency.

Why Retailers, Parents, and Party Planners All Love Haribo

It’s simple:

• Visual appeal — bright, colourful, instantly recognisable
• Flavour consistency — kids come back for the same taste, time after time
• Shelf confidence — products that move fast and stock easily
• Format flexibility — from pre-packs to tubs to mini bags, Haribo suits every setup

Parents love the value. Shop owners love the reliability. Party planners love the variety. And kids — well, they don’t even think about it. They just love them.

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From copper pots in Bonn to shop counters in Birmingham, Haribo’s journey is more than a brand biography. It’s proof that good sweets — consistent, fun, flavourful sweets — can transcend generations