You’ve heard of them. You’ve probably chewed your way through a bag in under five minutes. Millions Sweets—those minuscule, chewy sugar pearls that somehow manage to deliver a punch of flavour bigger than their name suggests—are a modern British confectionery triumph.

Invented by the family-run Golden Casket Group of Greenock, Scotland, Millions have become a staple of playgrounds, corner shops and late-night cinema stashes across the UK. And let’s be clear: what started as a novelty chew has blossomed into a multicoloured empire of teeth-tingling variety.

A Tiny Sweet With a Massive Fanbase

First launched in the early 1990s, Millions Sweets were created by Douglas Rae, a Scottish entrepreneur with a knack for knowing what would fly off the shelves. The idea was simple: make a sweet that’s fun to eat, packed with flavour, and satisfying enough to compete with the big-brand chews of the day.

What they achieved was so much more. Millions became a category of their own—somewhere between a chew and a bubblegum bead—offering a distinct texture, relentless chewability, and a hit of nostalgia in every handful.

The Flavour Line-Up: From Cola to Bubblegum and Back Again

Ask ten people to name their favourite Millions flavour and you’ll get ten different answers, all delivered with unreasonable conviction. The truth? Every flavour has its die-hard fanbase—and for good reason.

• Strawberry Millions – The OG. Sweet, tart, and totally addictive.
• Cola Millions – A fizzy favourite that tastes like childhood summers. Try the jar format and stock up for any sweet display.
• Bubblegum Millions – Bright blue, bold, and not for the flavour-shy. Available in both bags and bulk jars for serious fans.
• Raspberry Millions – Slightly softer, slightly subtler. A connoisseur’s choice.
• Apple Millions – Crisp, green, and tangy with a moreish twist. Grab a 2.27kg jar or share the love with retail-friendly bags.
• Blackcurrant Millions – Intense and juicy, perfect for people who always picked the purple sweets first. Now in a jumbo jar.
• Watermelon Millions – Newer to the scene, but increasingly beloved for its juicy freshness.
• Iron Brew Millions – A tip of the hat to their Scottish roots. Truly iconic.

And then there are the Millions Mixes—bags stuffed with multiple flavours, for the indecisive or the greedy. No judgement here.

How Are Millions Made?

Without giving away the family secret (which they guard like the Crown Jewels), we do know that Millions Sweets are made using a unique process. The chewy centres are created first, then tumble-coated in multiple layers of flavour and colour. Think of it like the sweet equivalent of lacquering a Bentley—except with sugar and childlike joy.

This gives Millions their signature crunch-on-the-outside, chew-in-the-middle structure. Each one is a perfect capsule of flavour—and because they’re so small, you can kid yourself into thinking portion control is possible. (It’s not.)

Nutrition, Vegan Status & More: What You Might Not Know

• Vegan? Most flavours, yes. Check the label to be sure.
• Gluten free? Yes, across the range.
• Halal? Many varieties qualify—always confirm on the packaging.
• Vegetarian? Absolutely.

They’ve become a hit with sweet lovers of all dietary stripes—and their clear labelling means customers can shop with confidence.

Fun Trivia: Because You Didn’t Ask, But You’ll Tell Everyone

• A standard 60g bag of Millions contains around 1000 sweets. That’s right—one thousand.
• If you stacked all the Millions sold in a year, you'd probably reach the moon. (Don't try this at home.)
• Originally sold in tubes, Millions now come in jars, bags, and even dispensers.
• They’ve won multiple Product of the Year awards—and we’re not surprised.

Product Types Available Now

• Traditional Bags – Great for grab-and-go moments or sweet cones. Try Fizzy Cola Babies for a tangy twist on the classic Millions chew.
• Jars – Perfect for sweet stalls, shops or just eating by the handful. Bestsellers include Millions Banana, Apple, and Bubblegum in 2.27kg jars.
• Tubes and Boxes – Compact and convenient, ideal for gifts or car trips.

Why Millions Still Matter

Let’s be honest: in a world full of snackable distractions, Millions Sweets offer something both nostalgic and uniquely satisfying. They are what they are: tiny, bold, chewy bullets of joy. And that’s exactly why they endure.

They’re the kind of sweet that evokes arguments over the best flavour, turns up in party bags year after year, and feels as relevant now as it did thirty years ago. Whether you're buying a jar to stock your sweet shop, filling up party bags, or just treating yourself—there’s always room for Millions.

Because when it comes to nostalgia, joy, and sugar-powered smiles, Millions Sweets still come out on top.