Monmore Confectionery supplies the UK’s complete range of wholesale Swizzels sweets — loved by retailers, event planners and sweet shop owners nationwide.

Shop the Full Swizzels Range

Swizzels Sweets are stitched into Britain’s collective memory like sherbet on a school jumper—joyful, a little mischievous, and impossible to forget.

What is the history of Swizzels Sweets?

Born in the bustle of London and tempered by wartime grit, the Swizzels Matlow partnership shifted to New Mills during the Blitz, carrying with it more than machinery and moulds. It carried a promise: that a nation short on sugar would never be short on delight. Out of those factory rooms came sherbet, chew, and fizz in a language Britain speaks fluently—nostalgia.

What are the most iconic Swizzels Sweets?

Swizzels Rainbow Drops

The feather-light crunch of Rainbow Drops — puffed rice glazed in colour, the edible equivalent of confetti.

Swizzels Double Dip Original

The retro theatre of Swizzels Double Dip Original: orange and cherry flavour fizz dips with a Swizzelstick (36 count, vegetarian). One rustle of paper and you’re ten again, trading in the playground economy where sherbet was the only currency that mattered.

What are the most popular Swizzels sweets today?

Swizzels Drumsticks

The chewy crescendo of Swizzels Drumsticks — milk and raspberry working the crowd like a double act, delivering that unmistakable sweet-shop harmony.

Swizzels Giant Kind Love Hearts

The pastel diplomacy of Swizzels Giant Kind Love Hearts — assorted fruit-flavoured fizzy sweets with messages that charm as much as they fizz (24 count, vegetarian).

Swizzels Giant Parma Violets

The politely perfumed charm of Swizzels Giant Parma Violets — delicately perfumed violet sweets that whisper nostalgia with every bite (24 count, vegetarian).

Swizzels Double Lollies

For those who believe two flavours are better than one, the classic Swizzels Double Lollies still earn their stripes — their wrappers crackling like applause from generations of sweet fans.

Which Swizzels tub is best for parties?

When choice is the brief, the Swizzels Sweet Treats Tub steps onto the table like a red treasure chest—fizzy, chewy and fruity favourites ready for parties, counters and family raids. If tubs are your love language, explore Monmore’s range of 'Sweet Tubs'—stackable, profitable, and perfectly placed for impulse smiles.

Are Swizzels sweets still made in Britain?

Swizzels Love Heart Lipstick

The flutter of the Swizzels Love Heart Lipstick (fruit flavour, in a plastic lipstick case, 60 count, vegetarian) feels like a dressing-up box in miniature — playful, nostalgic, and irresistibly sweet.

Swizzels Whistles

The tootle of Swizzels Whistles (fruit flavour in a plastic whistle, 60 count, vegetarian) is equal parts sweet and glorious parental test — fun, flavourful, and just a little bit noisy.

Swizzels Foam Mushrooms

The soft charm of Swizzels Foam Mushrooms brings a comforting sweetness that’s as familiar as it is fluffy — a nostalgic favourite that never fails to please.

Swizzels Pigs Mugs

The cheeky grin of Swizzels Pigs Mugs proves that confectionery can be both comforting and comic — fruity, fun, and full of character.

Why are Swizzels Sweets still so popular today?

• Memory: sweets that recall school discos, summer fêtes and lunchbox diplomacy.
• Variety: fizz, chew, foam and fruit, covering every craving at every age.
• Value: pocket-money magic that still makes tills ring.
• Occasion-ready: ideal for party bags, wedding favours and counter displays.

For retailers and event planners: practical wins

• Visibility: iconic wrappers that signal trust instantly.
• Rotation: tubs and count boxes simplify stock flow and batch control.
• Margin: price points that work across independents, events and e-commerce.
• Cross-sell: pair Love Hearts with wedding stationery; Fizzers with party favours; Drumsticks with pick-and-mix.

Who are Swizzels sweets perfect for?

• Shop owners seeking reliable fast-movers and a familiar brand that sells itself.
• Parents filling party bags with proven crowd-pleasers for a kids’ birthday party.
• Wedding buyers curating tables with Love Hearts, Fizzers and cute foam pieces.
• Corporate gifters adding nostalgic charm to hampers and thank-you packs.

Did you know?

• Love Hearts’ short, cheerful messages pre-date emojis—proof that a two-word prompt on a pastel disc can still deliver a smile.
• Parma Violets’ floral note divides a room, then unites it—everyone has a story about their first pack.
• Double Dip’s ritual—lick, dunk, fizz—remains one of confectionery’s great interactive moments.
• Rainbow Drops are the original featherweight snack—volume without heft, perfect for portion control with theatre.

Why choose Monmore Confectionery?

Monmore Confectionery has supplied the UK’s sweet trade since 1989 — still family-run, still focused on service. Like Swizzels, we believe joy should be reliable. When you order, you get range, speed and friendly expertise. When your customers buy, they get memory, flavour and that fizzy whisper that says “one more won’t hurt.”

What are the best Swizzels sweets to stock?

Swizzels Milk Bottles

Swizzels Milk Bottles — milk flavour foam gums shaped like tiny nostalgia (120 count). Soft, creamy, and undeniably charming.

Swizzels Giant Kind Love Hearts

Swizzels Giant Kind Love Hearts — fruit flavoured fizzy declarations (24 count, vegetarian). A timeless message in every roll.

Swizzels Giant Fizzers

Swizzels Giant Fizzers — wrapped giant tablets of effervescence (24 count, vegetarian). Big on flavour, bigger on fizz.

Swizzels Double Lollies

Swizzels Double Lollies — two-tone lollies with timeless playground prestige (100 count). A nostalgic applause in every crackle of the wrapper.

Swizzels Drumsticks

Swizzels Drumsticks — chewy milk-and-raspberry legends (3kg). The chewy crescendo that defines generations.

Swizzels Double Dip Original

Swizzels Double Dip Original — orange and cherry fizz dips with a Swizzelstick (36 count, vegetarian). Retro ritual meets pure fun.

Swizzels Sweet Treats Tub

Swizzels Sweet Treats Tub — mixed classics in a bright, counter-ready tub (600g). Perfect for pick ‘n’ mix displays and impulse buys.

Sweet Tubs

Sweet Tubs — space-efficient merchandising heroes. Stack, sell and smile — a retailer’s best friend.

How to position Swizzels Sweets in your store

• Front of house: tubs at eye-line, single packs by the till for impulse wins.
• Occasion bays: group Love Hearts and Foam Mushrooms with wedding and events accessories.
• Party solutions: pre-pack a selection—Fizzers, Drumsticks, Double Dip—for grab-and-go party bags.
• Content prompts: signage that speaks human—“Old favourites, new smiles.”

Closing thought

There’s room in every week for a moment that crackles, and room on every shelf for the classics that make it happen—Fizzers that fizz, sticks that sing, hearts that speak. Stock them well, present them proudly, and let the wrappers tell the story Britain already knows by heart: Swizzels Sweets.