There are moments in retail when a product walks in, flings itself onto the shelf, and says, “Relax — I’ll sell myself.” Enter the Sweet Dreams Broken Biscuit Assortment, a glorious 1.3kg box of biscuity brilliance that’s as moreish as it is marvellously priced. Cracked, snapped, imperfect? Maybe. But underestimated? Never.

What’s So Great About a Broken Biscuit?

Everything. Because this isn’t some sad sweep-up from a factory floor. It’s a proper treasure trove of recognisable favourites, snapped mid-swoon or cracked under the pressure of being this delicious. Pop one in your mouth and you'll forget it was ever broken. It’s the biscuit equivalent of a rogue sausage roll at a wedding buffet — uninvited by name, but somehow the first to disappear.

Perfect for sharing with a cuppa (or guarding selfishly with a scowl), these bulk boxes are the stuff of workplace legend. Take one into the office and you’ll go from "quiet Kevin from HR" to “Legendary Biscuit Kevin” by lunchtime.

Built to Sell, Eager to Go

• 1.3kg of mixed, chocolate-coated, dunk-worthy greatness
• Great value – brilliant profit potential with a 60%+ margin
• Appeals to absolutely everyone – kids, office workers, nanas, even the diet starts Monday crowd
• Perfect for convenience stores, gift shops, farm shops, forecourts, and party planners

These boxes are flying out for Christmas. Why? Because they’re a snack, a treat, a conversation starter — and at this price point, an impulse buy with no regrets. Quite literally the sort of product customers didn’t know they needed until it winked at them from the counter.

Sweet Dreams Does It Again

From the creators of the cult-favourite Birthday Cake Nibbles (yes, *those* ones — creamy, crunchy, dusted with magic), comes yet another product that proves they know exactly what the people want. And they want biscuits. Broken, sure — but still absolutely brilliant.

Don’t Sleep on These Biscuits

The Sweet Dreams Chocolate Coated Biscuits and the Sweet Dreams Jaffa Cake boxes also deserve a shoutout — both 1kg of chocolate-coated joy. They’re vegetarians’ best friends and lunchroom legends in their own right.

Oh — and if you're still not convinced biscuits are big business, have a peep at the classic broken biscuits collection from House of Lancaster too. The biscuit revolution is very real.

Stock It. Stack It. Watch It Fly.

Whether you're a high-turnover shop or just smart with your shelf space, these Sweet Dreams broken biscuits are the definition of “stock smart.” High weight, low cost, massive appeal. Christmas or not, there’s never a wrong time to sell biscuits — and these make it ridiculously easy.