Stocking Up for Halloween: Best-Selling Sweets, Packaging Tips & Merchandising Wins
Stocking up for Halloween sweets is the moment to turn orange-and-black theatre into real margin. Monmore Confectionery has the icons, novelties and dependable crowd-pleasers that convert queues, clicks and trick-or-treat bowls into steady profit.
Trolli Sweets: High-Drama Shapes, High-Tempo Sales
Trolli brings colour, character and bright confidence with fruit-forward gummies that sell on sight. Halloween loves spectacle, and Trolli’s Pop Eye, Sour Glow Worms, and the 3D Flavourbombs (cherry cola, mango, strawberry, watermelon) perform brilliantly in cones, hampers and pick n mix edits.
- Sweet cones: layer worms, then a 3D “Flavourbomb” topper for a premium look without premium cost.
- Hampers: mix Pop Eye with sour lines for a texture story that photographs well and shifts stock fast.
- Pick n mix: anchor child-height bays with the boldest shapes to accelerate grab-and-go behaviour.
Vidal: The Spooky Core Range That Does the Heavy Lifting
Vidal’s Halloween bench is deep: big shapes, clean flavours, and formats that make merchandising effortless. These are the proven sellers:
- Vidal Bloody Eyes 1kg — fruit gummies shaped like eyeballs; instant “eww” factor and instant conversion.
- Vidal Fantasy Mix 1kg — value-friendly assorted jellies; ideal for trick-or-treat bowls.
- Vidal Jelly Bones 1kg — playful shapes with a bright chew; brilliant in cones.
- Vidal Jelly Cat Heads 1.5kg — charming, thematic and family-friendly.
- Vidal Jelly Filled Brains 1kg — soft shell, gooey centre; the showpiece squish shot for socials.
- Vidal Jelly Filled Skulls 1kg — the Halloween icon; build a whole “Skull Bar” around these.
- Vidal Jelly Pumpkins 1kg — unmistakably seasonal; push the October-only urgency.
- Vidal Jelly Teeth 14×100g — tidy pre-packs that queue-jump at the till.
- Vidal Vampire Teeth 1.5kg — fanged fun that always gets a grin.
- Vidal Witches Heads 1.5kg — bold colours, easy theming for cones.
- Vidal Monster Jellys 66×11g — portion-controlled minis for party bags.
- Vidal Pirate Skulls 1.5kg — skull-and-crossbones with broad kid appeal.
- Vidal Psychodelic Mice — weird, wonderful and oddly collectible.
- Vidal Pumpkin Head 180g — ready-made pumpkin gift; low effort, high impact.
- Vidal Pumpkin Mallows 1kg — vanilla mallows that double as hot-chocolate toppers.
- Vidal Sour Fingers 1.5kg — vivid finger shapes, perfect cone fillers.
- Vidal Sour Glow Worms 3kg — colour, tang and dependable rate of sale.
- Vidal Sour Octopus 1kg — playful tentacles with a fizzy edge.
- Vidal Sour Spiders 3kg — top seller: shape + fizz + seasonality.
- Vidal Spicy Devils 1.5kg — cheeky devils with visual punch.
- Vidal Jelly Anacondas 1kg — long jellies for “gross-out” drama in kids’ mixes.
Skull Central: Vegan Heroes and Mixes That Fly
Skulls are Halloween’s shortcut to yes. Build a skull-themed bay and watch the numbers climb.
- Skull Mix 1kg — fizzy skull assortment for instant pick n mix theatre.
- Candycrave Vegan Cola Skulls 2kg — plant-based cola classic with broad family appeal.
- Vidal Giant Jelly Filled Skulls Tub — the premium “topper” for hampers and cones.
- Candycrave Vegan Red & White Skulls 2kg — strawberry tang with striking contrast.
- Candycrave Vegan Fizzy Blue Skulls 2kg — the “blue edit” that lights up social feeds.
- Candycrave Vegan Fizzy Red Skulls 2kg — peachy fizz with serious colour pop.
- Candycrave Fizzy Blue Skulls Tub 600g — counter-ready convenience for impulse wins.
- Candycrave Vegan Fizzy Bubblegum Skulls 2kg — nostalgic flavour with modern fizz.
Inclusion matters: keep clear pathways to Vegan Sweets and, where relevant, Halal Sweets so households can shop together without compromise.
Chocolate & Classics: The Finishing Touches
- Stockleys Halloween Lollies 27×30g — pumpkins and skulls in chocolate; the easy counter win.
- Halloween Mix 1kg — chewy, fizzy, spooky assortment for big bowls and doorstep duty.
- Milk Chocolate Pumpkins 1kg — foil-wrapped classics that signal “gift-ready”.
How to Package for Maximum Impact (and Margin)
Sweet Hampers
- Layered build: base of assorted jellies, mid-layer skulls/teeth, crown with a Giant Filled Skull or Pumpkin Head.
- Colour story: black–orange–purple; punctuate with blue skulls for a modern hit.
- Premium cue: a handful of foil pumpkins elevates perceived value instantly.
Sweet Cones
- Tip: Sour Spiders or Glow Worms for visual pop.
- Middle: Pumpkin Mallows or Cat Heads for softness.
- Topper: one Bloody Eye or a Giant Skull for the hero shot.
Unique Sweet Bag Mixes
- Monster Mash: octopus, anacondas, mice — pure play value.
- Vampire’s Kiss: Vampire Teeth, red & white skulls, cherry-front jellies.
- Witch’s Pantry: Witches Heads, Pumpkin Mallows, Sour Fingers.
Merchandising & Operations: Make October Purr
- Front-load the icons: eyes, skulls and teeth at the display edge to stop traffic.
- Price ladders: 100g, 150g, 200g tiers with round numbers to nudge trade-up.
- Bundle prompts: “Build a Cone”, “Skull Bar”, “Halloween Hamper” — on POS and product pages.
- Shelf-life balance: marry fast-turn gummies with longer-life chocolate and mallows to reduce waste.
- Order early: secure headline SKUs (eyes, skulls, teeth) before peak; keep a like-for-like backfill planogram.
FAQ for Retailers
What should anchor my Halloween bay?
Eyeballs, skulls and teeth — they convert on sight and make every bundle scream “Halloween”.
How do I grow basket size?
Use clear price ladders, add a premium topper to cones/hampers, and keep counter tubs for impulse yeses.
What about dietary requests?
Signpost vegan and Halal routes clearly to protect the sale and broaden the household basket.
Pick the icons, bundle with intent, and keep replenishment humming — that’s how you own October and prove you’ve mastered stocking up for Halloween.
