There’s a moment in every shopkeeper’s winter where the fogged-up windows and cold fingers become more than just seasonal background noise — they become sales cues. Because nothing triggers the British consumer into action quite like a blocked nose or scratchy throat. The smart retailer doesn’t wait for snow to fall. They stock early. They stock big. And they stock the essentials — like cough sweets.

Let’s be blunt: cough sweets sell. Not with fanfare. Not with seasonal gimmicks. They sell because people need them. Whether it’s the mum doing the school run, the delivery driver with a winter cold, or the pensioner topping up on household staples — they’re all reaching for the same thing: a boiled sweet that soothes, satisfies and gets them through the day.

If you’re not stocking these sweets in bulk, in full view, and in formats your customers can grab and go, you’re handing revenue to the shop down the road.

The Core Range: Mr Crilly’s Bestselling Cough Sweets

Mr Crilly Honey and Lemon Menthol (1.5kg)

A winter warmer if ever there was one. The soothing combo of honey and lemon with menthol zing makes this a till-point classic. Ideal for forecourts, corner shops and health aisles. £6.99 Ex VAT for a jar that fills multiple shelf baskets or repack bags.

Mr Crilly Throat and Chest Menthol (1.5kg)

Aniseed richness meets menthol sharpness. Strong flavour, strong seller. Gluten-free and vegetarian. Popular with older shoppers and those seeking an alternative to modern lozenges.

Mr Crilly Menthol and Eucalyptus (1.5kg)

The wellness aisle’s secret weapon. Botanical, bold and beautifully cooling. Easy to upsell in wellness hampers or winter-themed bundles.

Mr Crilly Peppermint Menthol (1.5kg)

Clean and classic. If you’ve got customers picking up chewing gum or mints, they’ll pick this up too. Strong winter sales and easy to cross-merchandise.

Mr Crilly Cherry Menthol (1.5kg)

Sweet cherry with a menthol finish. Eye-catching in any display. Moves fast in stores with younger shoppers or gift basket options.

Mr Crilly Blackcurrant Menthol (1.5kg)

Bold blackcurrant followed by a bracing menthol chill. Ideal for pick-and-mix stands, pharmacy counters and winter-themed sweet jars.

Pre-Packed Favourites: Convenience That Converts

Cough Candy (140g)

Wrapped, herbal, hard boiled sweets. Pre-packed and ready for retail. Vegetarian and gluten free. Works in health food shops and general retail alike.

Army & Navy (140g)

Black liquorice with menthol. Deep, warming, and perfect for older shoppers who know their sweets. Pre-packed for ease of display and fast grab-and-go sales.

Herbal Tablets (140g)

Sugar-coated, herbal flavoured sweets with a loyal following. Perfect for shops near schools, community centres and high streets.

Bulk Bags = Bigger Margins: Brays Range

Brays Dad Herbal Candies (2.75kg)

Traditional, no-frills hard-boiled sweets. A bulk best-seller. Suitable for market traders and refill operations.

Brays Extra Strong Menthol Sweets (2.75kg)

As strong as they come. Packed with punch. Works well in winter gift packs or for those after full-on menthol impact.

Brays Halls Original (2.75kg)

Minty, refreshing and trusted. Suitable for bulk orders, online box fillers, or in-store repackaging.

Brays Winter Warmers (2.75kg)

Unwrapped, old-school and built for profit. A classic addition to refill jars, sweet scoops or winter-themed hampers.

Trusted Brands That Drive Repeat Buys: Jakemans & Grays

Jakemans Honey & Lemon (12 x 73g)

A household name. Pre-packed, recognisable and reliable. Appeals to the wellness-conscious buyer. A key item in January.

Jakemans Throat & Chest (12 x 73g)

Menthol-rich, effective and easy to merchandise. Use this near pharmacy items or in impulse zones.

Grays Herbal Candy Jar (2.72kg)

Sugary, soothing, fondant-style herbal candy from Grays of Dudley. Packed with nostalgia and brilliant for gift baskets or scoop-style displays.

Stock What Sells — Then Sell More of It

Every single product above has a buyer. Not just in theory — in practice. These sweets are solutions. They’re fast-moving, high-margin, low-effort. Put them by the till. Put them online. Bundle them. Bag them. But most importantly — stock them now.

January coughs aren’t going anywhere — and neither should your sales.