Taffy Town — the name alone sounds like something from a retro fairground poster: pastel stripes, sea breeze, and the faint hum of a carousel. But behind those colourful wrappers is a century of craftsmanship and a recipe so well perfected it’s become a quiet phenomenon in sweet shops, gift stores, and wholesale confectionery warehouses across the world. Below, we’ve rounded up everything you could ever wish to know about this soft, slow-melting, whipped delight — written with sweet sellers, bulk buyers, and nostalgic eaters firmly in mind.

Where Did the Name Taffy Town Come From?

Long before TikTok found its next sugar-fuelled star, Taffy Town began life as the Glade Candy Company, a small family-run business founded in 1916 in Salt Lake City. Originally, they made the full works — hard candies, chocolates, even jellies — but by the 1990s, it was clear what the world wanted most: their soft, whipped taffy. Under the leadership of David Glade, the brand was reimagined and renamed, celebrating the city’s reputation as a “town famous for its taffy.” And so, Taffy Town, Inc. was born — a name that now adorns shelves from Utah to Wolverhampton.

Taffy Town Buttered Popcorn Salt Water Taffy 1.13kg

Taffy Town Chocolate Salt Water Taffy 1.13kg

Taffy Town Cinnamon Salt Water Taffy 1.13kg

Taffy Town Cotton Candy Salt Water Taffy 1.13kg

Taffy Town Mango Salt Water Taffy 1.13kg

Taffy Town Maple Bacon Salt Water Taffy 1.13kg

Taffy Town PB & J Salt Water Taffy 1.13kg

Taffy Town Strawberry & Banana Salt Water Taffy 1.13kg

Taffy Town Watermelon Salt Water Taffy 1.13kg

How Is Salt Water Taffy Made?

It’s not as simple as sugar, colour, pull, wrap. True Salt Water Taffy is made with almost obsessive precision. The sugar is boiled in copper kettles to a high temperature — think 250°C of pure chemistry — before being aerated to achieve that signature whipped texture. Tiny air bubbles are folded in, creating that melt-in-the-mouth softness that sets Taffy Town apart from every waxy imitation on the market. The secret weapon? Whipped egg whites. Once cooled, the taffy is cut, wrapped, and boxed with the kind of efficiency that would make Willy Wonka weep.

Does Salt Water Taffy Contain Dairy?

Here’s a twist you probably didn’t expect: yes, Taffy Town uses evaporated milk in its recipe. It’s what gives the taffy its rich, creamy body — more buttery than sticky, more melt than chew. Yet despite this indulgence, every piece is tree-nut, peanut, soy, and gluten-free. Even the peanut butter flavour contains none of the allergens you’d fear. It’s the confectioner’s equivalent of having your cake, eating it, and finding out it’s suitable for almost everyone.

How Many Calories Are in a Piece of Salt Water Taffy?

For those who like to track their indulgence, each 7g piece of Taffy Town taffy contains around 27 calories. That’s roughly the same as a bite of apple pie — just considerably more joyful. And for calorie-conscious customers, there’s the Taffy Town Sugar Free Salt Water Taffy — part of Monmore’s extensive sugar free sweets range — which delivers creamy flavour without compromise.

How Do I Choose My Favourite Flavours?

Like choosing a favourite child, it’s not easy — but it is fun. Retailers and bulk buyers love the versatility of Taffy Town Assorted Classics Salt Water Taffy, a 12×99g medley that captures all the bestselling profiles. Want something fruit-forward? The Berries and Cherries mix is a visual and flavour knockout, ideal for gift boxes and pick n mix displays. For summer vibes, Mango and Watermelon are pure sunshine in a twist. For classic indulgence, you can’t beat Chocolate or Frosted Cupcake. And for those with a taste for adventure — and a sense of humour — Maple Bacon is every bit as outrageous (and addictive) as it sounds.

What Is Sassy Taffy?

If regular taffy is the polite, well-dressed dinner guest, Sassy Taffy is the cousin who turns up with a grin and a playlist. It’s tart, tangy, and just the right side of cheeky — a sour salt water taffy that punches up fruit flavour without overwhelming sweetness. The Sassy range proves that even a century-old sweet can have attitude. Perfect for social content, party bags, and shop displays that need a bit of personality.

How Do I Buy Taffy Town in Bulk?

Simple. You buy it from the people who’ve built their reputation on supplying the UK’s sweetest success stories — Monmore Confectionery. As the nation’s #1 supplier of wholesale sweets, Monmore makes stocking Taffy Town effortless, whether you’re a traditional sweet shop, an online retailer, or a bulk reseller building your own brand presence. The range is ready-packed for resale in two main formats:

• 1.13kg bags — perfect for pick n mix stations, refill jars, and gifting sets.
• 12×99g retail packs — a dream for e-commerce listings and subscription boxes.

And with flavours like Buttered Popcorn, Cotton Candy, Cinnamon, and Tropical Fruits, every box you order is a box that sells itself.

Is Salt Water Taffy Really Made with Seawater?

No — and thank goodness, really. The “salt water” name dates back to the late 1800s, when an American confectioner’s shop was flooded by ocean water. When a customer asked if his sweets were ruined, he quipped, “Only if you don’t like them salty.” The name stuck, and over a century later, Taffy Town carries that seaside charm into every piece — without a drop of seawater in sight.

Why Should Sweet Sellers Stock Taffy Town?

Because it ticks every box that matters: unique, photogenic, inclusive, and addictive. It sells on sight, delights in hand, and keeps customers coming back. Retailers love the brand consistency; shoppers love the soft chew and the nostalgia. It’s a perfect fit for pick n mix setups, e-commerce bundles, and brick-and-mortar displays that need a little American flair. And thanks to Monmore Confectionery’s reliable service, you can buy it in bulk and have it in stock before your next Saturday rush.

Whether you’re drawn by the history, the flavours, or the irresistible Instagram potential, Taffy Town has earned its place in the modern sweet seller’s range. It’s the kind of confection that turns browsers into buyers, and buyers into collectors. From Taffy Town itself to the hands of your happiest customers, it’s proof that the softest sweets often have the strongest pull.