Zed Candy isn’t just confectionery — it’s a sugar-fuelled invitation to laugh, grimace, spin the wheel and tempt fate with a fistful of flavour. It’s the brand that trades in joy as much as jelly beans, and right now, as the Christmas season gathers steam, there’s never been a better time to stock your shelves — or your Christmas stocking fillers — with sweets that entertain as much as they satisfy.

The sweet science of play

Zed Candy isn’t for wallflowers. This is confectionery that announces itself — loud, colourful, absurd in the best possible way. At its heart is the belief that sweets should never be boring. And in an era of minimalist branding and bland health snacks disguised as indulgence, that’s something worth celebrating.

The Zed Candy Double Dare Games Green captures the spirit of the brand beautifully — a wheel of fortune packed with flavour roulette: sweet, sour, tasty, weird. It’s vegan, gluten-free, Halal, and dairy-free, meaning no one’s left out of the fun. Whether it ends in laughter or lemon-face contortions, it ends in memory — and that’s the point.

Turn chaos into Christmas tradition

Of course, this isn’t just novelty for novelty’s sake. These sweets move. The Zed Candy Sweet Hamper is proof. Inside: a gleeful mash-up of fruity bubblegum, hard candy and family-friendly chaos. It sells not because it’s sensible, but because it feels generous — like something you'd want to give, not just toss in a basket. It's the antidote to tired old gift tins, and it does all the work for you. Presentation? Handled. Variety? Plentiful. Nostalgia? Nailed.

Let the dares begin

If you're looking for the sweet aisle’s answer to Russian roulette (without the mortal risk), then the Zed Candy Double Dare Hot or Not is your go-to. A game disguised as a gift, it challenges you to distinguish sweet from spicy. One minute you’re basking in citrus; the next, you’re searching for milk. It’s brilliant fun, especially with the whole family gathered round a tin of Quality Street that’s already been pillaged. Whether you’re six or sixty, this is sugar as theatre — and yes, it fits neatly in a stocking.

For the love of beans

Not everything Zed Candy touches has a novelty bent. The Gourmet Jelly Bean Assortment is a polished collection of juicy, vibrantly coloured sweets with serious gifting potential. Gluten-free, vegan and halal, they tick every box without compromising on taste.

And then there were Jawbreakers

Let’s not forget the one that started it all. If you were a kid in the 90s or early 2000s, you knew exactly where to find a pack of USA Jawbreakers — usually in the pocket of that one kid who chewed like a champion and feared no dentist. Zed Candy’s version is still the benchmark. Layered, lurid, and built to last, it remains one of the most recognisable formats in the UK confectionery landscape — and one of the fastest to sell through the tills.

Sweet gifts with shelf appeal

Retailers take note: these are more than sweets. They’re moments — tiny, brightly coloured experiences packed for gifting. They belong at till points, in hampers, on clip strips, and anywhere laughter happens. Whether you’re running a traditional sweet shop, stocking up a convenience store, or building out a seasonal aisle, Zed Candy brings energy, inclusivity and that all-important point of difference.

And for broader seasonal appeal, you’ll want to feature lines like these alongside your best-performing Christmas Gifts, where they can catch the eye of stressed-out shoppers hunting for something a bit different — something with bite, colour, and humour.

Powered by Monmore Confectionery

As the UK’s leading sweet wholesaler, Monmore Confectionery knows what moves. We don’t deal in dead weight or novelty that gathers dust. We stock Zed Candy because it performs — not just in Q4, but all year long. And we’re proud to support inclusive, dietary-friendly sweets that still have character and edge.

So this season, don’t just fill your shelves — electrify them. With a little help from Zed Candy, your sweet displays can entertain as much as they entice. And when it comes to gifts that get eaten, laughed over and remembered? Zed Candy does that best.