It begins, as all great things do, with a memory: one of sticky fingers, a crinkled wrapper, and the unmistakable chewy promise of Swizzels Sweets. But what once sat proudly on a lollipop stick is now reborn — softer, cheekier, and frankly, far more addictive. Enter the foam-filled marvel that is squashies sweets.

The Evolution of a British Icon

Swizzels Drumsticks were already national treasures. But in a moment of pure confectionery genius, someone in New Mills decided to take everything we loved about them — the raspberry-and-milk flavour, the gentle chew, the weirdly satisfying stickiness — and squash it. Literally. Thus, Swizzels Squashies Drumsticks were born, and Britain hasn't looked back since.

Each 120g bag is a soft cloud of joy, made even better in this case by a £1.15 price-marked promise. It’s not just foam. It’s foam with heritage — and Swizzels have managed to bottle the nostalgia while keeping the sugar buzz alive for a new generation.

A Whole Family of Flavours

If you thought squashies sweets stopped at raspberry and milk, bless your innocence. The range has since expanded with the enthusiasm of a toddler at a pick ’n’ mix.

Bubblegum Squashies – the sweetshop classic, now softened and gummified

Rhubarb & Custard – that glorious war of sharp and creamy, foamified

Sour Cherry & Apple – a zingy double act of fruitiness that’s anything but subtle

Strawberry & Cream – as comforting as a picnic blanket in June

There are even seasonal and novelty options to keep the sugar high fresh. The Drum Chicks (orange and pineapple flavours shaped like, you guessed it, chicks) are practically begging to be included in your Easter Sweets spread. And then there are the Love Hearts Squashies, where Swizzels’ other icon is reimagined in foam — no stick, no chew, just fruity affection in every bite.

The Perfect Bulk Buy? Absolutely.

There’s a reason these are found not just in lunchboxes but in till-side tubs and party bags across the UK. Parents searching for kids party sweets grab them by the dozen. Sweet shop owners know a PMP bag of squashies moves faster than you can say “Do you take card?” And those of us who buy sweets in bulk know that Swizzels doesn’t just sell sweets — it sells moments, nostalgia, and profit-making, fast-moving stock.

And it doesn’t end with squashies. Let’s not ignore the mighty Drumstick in its original form, still going strong in hefty 3kg bags. Still vegan. Still iconic. Still sticking to your teeth in a way you somehow don’t mind.

Sweet Tubs Worth Their Weight in Foam

For those looking for something bigger, softer, and foamed to perfection, there’s the ever-expanding range of sweet tubs. Each 120-count tub is a celebration of shape, texture, and British sweet-making whimsy.

Milk Bottles – the chewy, creamy classic

Foam Mushrooms – slightly odd, utterly irresistible

Pigs Mugs – fruit flavoured fun in pig-faced form

Strawberry Tarts – foam and jelly with a burst of red sweetness

Teeth & Toothbrushes – ironically sugary and sincerely popular

And for the indecisive or the seasoned snack pros? The Swizzels Sweet Treats tub delivers an assorted pile of foam, jelly, and giggle-inducing shapes — and it's Vegan Sweets approved, too.

The Starriest Squashies of Them All

We can’t ignore the Shooting Stars — sour, shaped like summer fireworks, and beloved by kids with tongue-tingling ambition. Or the Tropical variety, perfect for the British summer that promises rain but delivers beach-flavoured sweets instead.

Why We’ll Never Stop Squashing

Swizzels has done what few brands manage: evolve without alienating. They’ve taken what worked — fun shapes, iconic flavours, cheeky marketing — and squashed it into something better. So whether you’re here for the nostalgia, the PMP savings, or the simple joy of squishing raspberry-flavoured foam between your teeth, you’ll find what you need in our full range of squashies sweets.