Lays Crisps: Salt & Vinegar, A Bold Classic That Sells Fast

Lays Crisps in Salt & Vinegar are the flavour with bite — sharp, tangy vinegar balanced against golden potato crunch, lifted with just the right amount of salt. This is a bold, confident crisp that delivers exactly what snack lovers want: flavour that grabs attention and doesn’t let go. For retailers, it’s the kind of line that shifts quickly, bringing repeat customers and strong sales margins.

Why Salt & Vinegar Wins on Shelves

Salt & Vinegar isn’t just another crisp flavour — it’s a category driver. These crisps sit in that sweet spot between familiar and exciting. Customers know the flavour, trust the quality, and once they’ve had one bag, the tangy hit of vinegar ensures they’ll come back for more. In bulk format, that repeat purchase behaviour translates directly into consistent retail turnover.

Retailer Benefits

• Impulse purchase power: The distinctive flavour profile and vibrant packaging encourage quick decisions at the till.
• Fast-moving stock: Salt & Vinegar is one of the quickest sellers across the crisp category, and Lays gives you the global recognition to match.
• Premium positioning: Unlike oversaturated local brands, Lays retains exclusivity, making it stand out as a quality import.
• Repeat business: That bold flavour ensures customers don’t just buy once — they return for more.

Global Recognition, Local Opportunity

Across the world, Salt & Vinegar is a favourite in the lays potato chips family. It’s a flavour with universal appeal — the tang is loved in America, the UK, Europe, and beyond. Stocking it locally means giving your customers access to a globally recognised crisp they won’t easily find in every other shop, which makes your shelves more desirable.

Why Stock Lays Salt & Vinegar?

Because it’s the rare combination of flavour excitement and dependable sales. These crisps don’t linger in storerooms — they sell, they move quickly, and they make your snack aisle look more premium in the process. With Lays you’re not just adding another crisp, you’re stocking a proven fast mover with international brand appeal and retailer-friendly margins.

For stock that drives repeat sales, boosts your snack aisle, and offers customers bold flavour they’ll never tire of, the smart choice is Lays Crisps Salt & Vinegar.

Potatoes, Vegetable Oils (Corn, Sunflower, Rapeseed in Varying Proportions), Flavouring, Corn Starch, Salt, Acidity Regulators (Citric Acid, Malic Acid), Potassium Chloride, Yeast Extract.