Lays Crisps: Classic Salt, The Standard-Bearer of Crunch

Lays Crisps are the benchmark of the snacking world — crisp, golden slices of potato elevated with just the right measure of salt. This 9x150g case of Classic Salt is more than a product; it’s a fast-moving line that commands attention on any shelf, marrying premium quality with irresistible demand.

Why Classic Salt Still Rules

Salted is the flavour that never loses its crown. While new lays flavours appear in rotation — from fiery chilli to smoky barbecue — nothing eclipses the sheer magnetism of the original. These crisps work because they strike that elusive balance: clean, straightforward seasoning that flatters the potato without smothering it.

Retailers Take Note: The Impulse King

This isn’t just a snack, it’s a fast mover. On the shelf, Lays chips have the unique pull of a global brand, yet Classic Salt carries an exclusivity in certain markets — you don’t find it everywhere, which makes it even more desirable. At Monmore, these lines are notoriously difficult to keep in stock, because the second they land, they’re gone. For retailers, that means one thing: strong sales and excellent repeat business.

• Premium appeal: Internationally recognised, yet not oversaturated locally.
• Impulse perfection: The crunch, the branding, the flavour — everything screams buy now.
• Proven sales: A line so quick to sell that supply can barely keep up with demand.
• Customer loyalty: Once tasted, these bags earn a permanent spot in weekly baskets.

Global Variations, Local Demand

Across the world you’ll find lays potato chips in an astonishing array of flavours. Canada swears by all dressed chips, America queues for poppables, Europe experiments with paprika, and Asia produces daring flavours you never knew existed. Yet the heartbeat of the brand is Classic Salt — the crisp that unites every market.

The Perfect Format

This 9x150g case isn’t about sampling; it’s about stocking a format built to shift. Each bag is generous enough for sharing, priced for impulse purchase, and large enough to command a presence on the shelf. Customers see a recognisable pack design, they hear that familiar rustle, and before long the crunch is echoing through their kitchen.

For Retailers Who Value Quality and Velocity

If you’re in retail, you know that space is everything. Products need to earn their keep. These bags of Lays Crisps do just that — they move, they bring customers back, and they add prestige to your snack aisle. Stocking them isn’t a gamble, it’s a guarantee. We strongly recommend trying them yourself: one mouthful of that golden crunch and you’ll understand why they refuse to linger in warehouses or on shelves.

Why Customers Keep Coming Back

There’s something universally satisfying about the potato crisp done right. No artificial excess, no gimmickry, just potatoes, oil, and salt working in perfect harmony. Call them crisps, lays chips, or even papas lays — it doesn’t matter. What matters is that customers reach for them again and again. Because when flavour is this pure, loyalty is inevitable.

For fast-moving stock, premium positioning, and universal appeal, nothing performs quite like Lays Crisps.

potatoes, vegetable fats (corn, sunflower and rapeseed in variable proportions), salt 1,1%.