Haribo Gold Bears: The Gummy Sweet That Built an Empire

Haribo Gold Bears are more than sweets—they’re history in gelatin form. The original fruit-flavoured gummy bear, unchanged in shape since 1922, still commands global loyalty with nothing more than chew, charm, and a perfect balance of fruit flavours. Each bag is a bag of edible joy, packed with lemon, raspberry, orange, pineapple, and strawberry bears, all gleaming like tiny stained-glass windows of sugar and satisfaction.

These aren’t your average pick n mix fillers. They’re the chewy quintet that started it all—Haribo’s crown jewel, and the gold standard by which all other gummies are judged. Pop a Gold Bear in your mouth and you’re not just snacking—you’re participating in confectionery royalty.

What Makes Haribo Gold Bears the GOAT?

• Timeless flavours: A symphony of citrus and berry, individually brilliant, collectively addictive.
• The perfect chew: Firm without being tough. Soft without being cloying. The Platonic ideal of a gummy.
• Unrivalled nostalgia: Just one bear and you’re six years old again, eyes wide in the corner shop.

The Haribo Line-Up: A Family of Legends

Gold Bears may be the flagship, but they’re part of a whole world of brilliance. Explore the full Haribo range and you’ll discover fizz, fruit, cola bottles, hearts, cherries, and more—all crafted with that same obsessive dedication to texture and flavour. For smaller packs ideal for lunchboxes or sweet cravings, check out our range of Haribo Sweet Bags. Or if you’re throwing a party, running a shop, or you just don’t mess around when it comes to sweets, our legendary Haribo Sweet Tubs are built to satisfy crowds.

Still the Bear Necessity

Every sweet collection needs Haribo Gold Bears. They’re portable, shareable, instantly recognisable, and universally adored. Give a child a Gold Bear and watch their eyes light up. Give one to a grown-up and watch them melt. These aren’t just sweets—they’re proof that consistency, craftsmanship and a little childhood magic still matter.

Haribo Gold Bears remain what they’ve always been: chewy little legends with timeless fruit flavour and unbeatable charm. Accept no substitutes.