Swizzels

A British Institution in a Wrinkled Wrapper

Let’s be honest: if you didn’t grow up sucking sherbet through a straw, crunching Giant Fizzers into submission, or wondering what flavour Drumstick Lollies actually were, can you even say you had a childhood in Britain?

Swizzels is the retro rockstar of British confectionery — a brand that hasn’t just stood the test of time, it’s defied it, wrapped it in wax paper and given it a fizzy kick in the trousers. From Mini Love Hearts (ideal for Wedding Sweets) to the legendary Variety Mix 3kg bags that feel like a sugary lucky dip, it’s a masterclass in old-school joy.

Sweet Enough to Break Up a Classroom

Swizzels sweets were — and remain — currency in playgrounds, party bags and PTA fêtes across the UK. They’re the backbone of any proper collection of kids party sweets, designed for maximum squeal-per-pound ratios. One look at that pink-and-yellow branding, and you can hear the screech of a bouncy castle in the distance.

Wholesale Wonders, Sweetly Packaged

Whether you’re a retailer wanting sweets that move or a nostalgic soul with a bulk-buy habit, Swizzels delivers. Think bold colour, high volume, and reliable margins. Their 3kg Variety Mix is a top-seller for a reason — it sells itself before it hits the shelf.

Swizzels is Britain’s sugar-coated time machine — a celebration of fun, fizz and first loves, all wrapped in cellophane. Keep them in stock, or prepare for a queue of disappointed customers demanding Drumsticks with righteous fury.